Kidato, a YCombinator-backed startup, is an online school providing education to students in Africa. It was founded in 2020 by Sam Gichuru. Kidato recruited Trulytell's pitch deck service to improve their pitch deck by making it more focused, concise, and visually appealing.

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The challenge:

Kidato’s original pitch deck was difficult to follow. Each slide was cluttered with text, and the headlines did not provide any helpful context. The company also failed to tell a complete story about their business, focusing too much on their work with children and neglecting to mention their adult education platform. Additionally, the deck was too focused on the product and solution, and did not provide enough information about the market or why Kidato was an exciting investment opportunity.

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Our approach:

We first spoke with Kidato’s founder for an hour to learn about the company’s backstory, successes, and challenges in presenting to investors. Then, we used The Trulytell Framework to develop a slide flow and order that told a complete story with a beginning, middle, and end. Next, we created narrative statements for each slide to succinctly tell the story. We then worked with the founder to gather content for each slide and laid everything out onto the slides. Finally, we put the deck through the design process. After the deck was completed, we worked with the founder on their presentation by facilitating mock investor pitches and feedback sessions.

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The result:

At Trulytell, we believe that a great story is essential to any successful pitch deck. That's why we worked closely with Kidato to develop a compelling narrative that would capture the attention of investors. We shortened the overall deck by taking a hyper-focused approach, condensing the story down to only the things an investor would want to know to make a decision. We then brought the story to life with exciting graphics, photography, and colors. From slide to slide, we wanted to bring consistency to the design. We gave each slide a visual focal point, and we used a consistent color palette and font throughout. The result was a pitch deck that was both visually appealing and informative. We're confident that the new deck will help Kidato achieve its fundraising goals.

Interested in Trulytell's pitch deck service? Learn more here.