TechCrunch x Trulytell: Supliful's perfect pitch deck
May 4, 2023
Supliful is a CPG-as-a-Service startup based in Riga, Latvia that enables creators to launch and scale private-label CPG brands. It was founded by Mārtiņš Lasmanis, Rihards Pīks, and Rūdolfs Janītis in 2021. Trulytell collaborated with TechCrunch to turn Supliful’s original deck into “The Perfect Pitch Deck”, where the process was outlined into an article and published on May 4, 2023. Trulytell used our pitch deck service to enhance Supliful's storytelling, revamp their deck design with a dynamic and vibrant aesthetic that aligns with their brand, and elevate their pitch delivery through personalized coaching.
The original pitch deck that Supliful used faced significant challenges highlighted in a scathing review on TechCrunch. The review, authored by pitch deck expert Haje Jan Kamps, criticized the deck for being visually unappealing, filled with typos, and poorly designed. The deck was too centered around enabling CPG brands for creators instead of a broader market solution. Recognizing the need for a makeover, Supliful sought the expertise of Trulytell to create a new and improved pitch deck.
We first spoke with a Suplifil co-founder for an hour to learn about the company’s backstory, successes, and challenges in presenting to investors. Then, we used The Trulytell Framework to develop a slide flow and order that told a complete story with a beginning, middle, and end. Next, we created narrative statements for each slide to succinctly tell the story. We then worked with the founder to gather content for each slide and laid everything out onto the slides. Finally, we put the deck through the design process. After the deck was completed, we worked with the founder on their presentation by facilitating mock investor pitches and feedback sessions. After TechCrunch labeled Supliful's pitch deck as "God-Awful," we outlined our process in an article. This caught TechCrunch's attention, leading to a collaboration to create the perfect pitch deck.
TechCrunch and Trulytell collaborated to enhance Supliful's pitch deck. The improved deck effectively communicated Supliful’s purpose, funding goals, and services through a well-designed cover slide and a summary slide. It addressed market challenges, showcased the company's position, explained its solution, and highlighted the success of one of Supliful's creator brands through a case study slide. Additionally, the deck zoomed out to demonstrate how the solution goes beyond serving creators and enhances operations by seamlessly launching and running a CPG brand. The presentation was brought to life with vibrant colors, lively shapes, and engaging custom graphics, weaving compelling statistics into a powerful narrative. On May 4, 2023, TechCrunch published the piece and titled it Pitch Deck Teardown: The Perfect Pitch Deck. Special thanks to Haje Jan Kamps at TechCrunch for the opportunity.